Sectors

Where we have
real depth.

A boutique earns its right to a sector by showing up in it. The list stays honest: sectors with live engagements live here.

01
Active · 12 mandates in flight

Marketing & Advertising

Where we live · 2026

Our home sector. UK and EU mid-market — performance marketing, brand, creative ops, growth. The functions where modern tooling arrived first.

We place heads of growth who have rebuilt paid-media around model-driven creative; creative directors who treat generative tooling as a third instrument; CRM leads who automate journeys in days rather than quarters.

i.

Performance and growth

Heads of Performance, Growth Leads, Paid Media Directors.

ii.

Creative and brand

Creative Directors, Heads of Brand, Executive Creative Directors.

iii.

Marketing leadership

CMOs and VP Marketing for £20m to £500m businesses.

02
Active · selective

AI-native companies

Pre-Series A through Series C

Commercial, go-to-market and senior IC hires for companies whose product is the AI itself. The candidate pool is small, the credential signal is weak, and founders need fluency at every level.

We work selectively in this sector — four to six engagements per quarter — because the work is reference-heavy.

03
Opening Q3 2026

AI-augmented enterprise

Phase 2

Established companies adopting modern tooling at the workflow level. Legal, finance, operations and people functions.

We are building this practice deliberately. If you are hiring here today, we would rather refer you to a partner than fake depth.

04
A short note on honesty

Sectors we do not cover.

Financial-services trading desks, life sciences, industrial, government. Every search firm with a website lists ten sectors; we list three.